outsourced insight
— outsourced insight —
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Lucidity offers a fully outsourced insights function, either for short term projects or as a longer-term partnership across many projects. This involves Lucidity over-seeing projects from end to end, leading agency selection and management, driving impactful communication of relevant insights back into the business and ultimately increasing your return on your research investment, by ensuring insights get used to drive growth.
Key benefits of outsourcing insight leadership to Lucidity:
Flexible access to best in class thinking and innovative methodologies
Better return on research budget, through careful, expert planning
Marketing / commercial ‘ready’ insights – highly tangible
Focus on institutional learning
Culture of long term partnership delivers more
Paul Gill, Manager Brand Development EIMEA, WD-40 Company
I have worked with Lucidity Research since 2014, and the value provided has been immense. Lucidity provides a fresh take on what to do and how to do it, to get us to where we need to go – and has raised standards with all agency partners we work with. We now run all major insight projects with Lucidity at the helm, to make sure we get the right design and right agency or agencies to answer our burning business questions, but also at the right price.
