holistic insight
— holistic insight —
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We can handle pretty much any type of consumer attitudinal or behavioural data and ‘challenging’ projects are our forte!
We have done this type of work many times for major FMCG and retail players in the UK and globally, either via leading global agencies such as Nielsen, Kantar and GfK, or directly for the end client.
Why Lucidity is a great partner for holistic insight:
Senior, super-smart analysts with over 40 years combined experience and expertise across different data sets
Strong collaborators with direct experience of working across and within major agencies, as well as with blue chip fmcg and retail businesses
Answers are the focus, rather than information. These are then developed into a considered, evidence-based perspective on recommended next steps for your business.
Clear guidance, with ‘sized prizes’ where possible, regards where to invest and where to pull back, clearly distinguishing between ‘big bets’, ‘long term potentials to nurture’ and ‘toxic activities to discontinue’
Alex Peters, Global Consumer and Data Insights Lead, Reckitt Benckiser
"Lucidity came into our business during a major change period, where we were struggling to progress our understanding on some critical business issues that were fundamental to our strategy. They provided a combination of strategic thinking and hands-on execution to give us the clarity we needed, with immediate impact and a fantastic ability to understand our challenges right from the outset. Their wide ranging experience with market research and consumer data meant that they were able to build the connections to provide us with fresh insight on complex challenges that we had been grappling with for some time."
David Whittome, Marketing Director, UK, Benelux and Ireland, WD-40 Company
“Our category is quite a challenge to size, as our product is pretty much sold everywhere – how do you size ‘everywhere’?! We worked in close partnership with Lucidity to address this challenge. Together we scoped out the various possible data sources we could draw on, to get a sense of the relative size of different parts of our category and the wider market we operate within. Lucidity then dug in deep to the data sets, creating connections and building three different versions of our category size, based on various types of data we had available. We worked together to fine tune inputs and assumptions. Once we got to a reasonably consistent result across methodologies, we started to feel real confidence in the sizing estimate and were able to use this to prioritise target segments to deliver our ambitious growth strategy.
Cristín and Pete at Lucidity are great partners for this type of work – they brought innovative thinking, deep data expertise and a really collaborative mindset to the process. Plus they managed to make a seriously data-heavy project fun to work on!”
