https://luciditymr.com/home daily 1.0 2019-06-11 https://static1.squarespace.com/static/5ae83ade5ffd20e928ebcee2/t/5b1030b5f950b7d0ce3fc151/1527795791720/bernard-hermant-592731-unsplash.jpg Home - Co-creation Planned client input to story development and recommendations. Invaluable https://static1.squarespace.com/static/5ae83ade5ffd20e928ebcee2/t/5b110d7a562fa7f010a9b3dd/1527845143501/varun-tandon-566804-unsplash.jpg Home - Engagement How can we best communicate results to aid understanding, engagement, decision taking for the key stakeholder(s)? https://static1.squarespace.com/static/5ae83ade5ffd20e928ebcee2/t/5b1110538a922de5549cefc3/1527844989272/annie-spratt-96523-unsplash.jpg Home - Be respondent-friendly Short, mobile-friendly survey that we can get people to answer. Zero fat https://static1.squarespace.com/static/5ae83ade5ffd20e928ebcee2/t/5b110ddfaa4a993871c7950f/1527844379349/makarios-tang-623774-unsplash.jpg Home - Build on what you know What hypotheses do we have about the results? Will our design answer them? https://static1.squarespace.com/static/5ae83ade5ffd20e928ebcee2/t/5b102efa88251bf38ad45c7a/1527787283353/agence-producteurs-locaux-damien-kuhn-97746-unsplash.jpg Home - Be clear what’s at stake Capture the ‘question behind the question’ – the one the business cares about https://static1.squarespace.com/static/5ae83ade5ffd20e928ebcee2/t/5b102f1f70a6adf99f262927/1527845079145/nick-femerling-526675-unsplash.jpg Home - Pragmatic design Needle in haystack = expensive waste of time. Work through a realistic approach upfront and be prepared to adapt if needed https://static1.squarespace.com/static/5ae83ade5ffd20e928ebcee2/t/5ae87be2aa4a994ac046c93d/1526378891621/andrej-nihil-499269-unsplash.jpg Home https://static1.squarespace.com/static/5ae83ade5ffd20e928ebcee2/t/5ae87c7a2b6a280e79b368e0/1525267340858/aditya-chinchure-494048-unsplash.jpg Home https://static1.squarespace.com/static/5ae83ade5ffd20e928ebcee2/t/5ae89b5d70a6ad1a87018f18/1525193977389/jon-hernandez-388527-unsplash.jpg Home https://static1.squarespace.com/static/5ae83ade5ffd20e928ebcee2/t/5b0d76b388251bef8575b9dc/1527609507660/maxime-bhm-110036-unsplash.jpg Home https://luciditymr.com/about1 daily 0.75 2019-08-08 https://static1.squarespace.com/static/5ae83ade5ffd20e928ebcee2/t/5b0d57fdf950b7b0344d8b0b/1527601162131/IMG_1893.jpg about https://static1.squarespace.com/static/5ae83ade5ffd20e928ebcee2/t/5af5739988251b7f232eb5ed/1526050303977/IMG_1893.jpg about https://static1.squarespace.com/static/5ae83ade5ffd20e928ebcee2/t/5b0d2624562fa7e07b399e9e/1527588399208/kelly-sikkema-450728-unsplash.jpg about https://static1.squarespace.com/static/5ae83ade5ffd20e928ebcee2/t/5b0d62b4352f53c0a568b9cc/1527604585152/william-krause-622421-unsplash.jpg about https://static1.squarespace.com/static/5ae83ade5ffd20e928ebcee2/t/5b0d6866f950b7b034506ed9/1527610316653/h-heyerlein-386302-unsplash.jpg about https://static1.squarespace.com/static/5ae83ade5ffd20e928ebcee2/t/5b0d7109562fa7e07b43ebcf/1527608292291/jason-tuinstra-551608-unsplash.jpg about https://static1.squarespace.com/static/5ae83ade5ffd20e928ebcee2/t/5b18064a352f53ff194ce8c0/1528301181687/joanna-kosinska-129039-unsplash.jpg about https://luciditymr.com/clients daily 0.75 2021-10-20 https://static1.squarespace.com/static/5ae83ade5ffd20e928ebcee2/t/5b17cbbf758d465d6f9be8fd/1634727581049/Unileverlogo.png services - Jennifer Whyte, Global CMI Director, Deodorant Category, Unilever "I applaud GfK for engaging an expert consultant to support them, as they innovate in new areas. Cristin at Lucidity has played a key role in GfK delivering a fantastic, innovative solution to our category, that has step changed the impact of our Habits & Experiences study within our Marketing, and R&D teams, as a global platform for brand positioning, category development and NPD." https://static1.squarespace.com/static/5ae83ade5ffd20e928ebcee2/t/5b0dbd7e6d2a73f401fe6d0b/1527618951603/GfKlogo.png services - Ben Walton, Global Head of Consumer Insights, GfK We have worked with Lucidity for over two years, with strong results. They provide a clear ‘voice of the client’ for our product teams, challenging and supporting us to innovate more effectively to meet what clients need today… and tomorrow. They have opened doors for us with major new clients, by expertly understanding the client need and matching this to the best of GfK. Lucidity are truly committed to our success and that of our clients, happy to roll their sleeves up to get things done, continuously aiming to delight clients and inspiring our teams to do the same https://static1.squarespace.com/static/5ae83ade5ffd20e928ebcee2/t/616ffb5fdda4c53a58c44ba3/1528291510869/WD40com.png services - David Whittome, Marketing Director, UK, Benelux and Ireland, WD-40 Company “Our category is quite a challenge to size, as our product is pretty much sold everywhere – how do you size ‘everywhere’?! We worked in close partnership with Lucidity to address this challenge. Together we scoped out the various possible data sources we could draw on, to get a sense of the relative size of different parts of our category and the wider market we operate within. Lucidity then dug in deep to the data sets, creating connections and building three different versions of our category size, based on various types of data we had available. We worked together to fine tune inputs and assumptions. Once we got to a reasonably consistent result across methodologies, we started to feel real confidence in the sizing estimate and were able to use this to prioritise target segments to deliver our ambitious growth strategy. Cristín and Pete at Lucidity are great partners for this type of work – they brought innovative thinking, deep data expertise and a really collaborative mindset to the process. Plus they managed to make a seriously data-heavy project fun to work on!” https://static1.squarespace.com/static/5ae83ade5ffd20e928ebcee2/t/616ffb5fdda4c53a58c44ba0/1530873952325/RBlogo.png services - Alex Peters, Global Consumer and Data Insights Lead, Reckitt Benckiser "Lucidity came into our business during a major change period, where we were struggling to progress our understanding on some critical business issues that were fundamental to our strategy. They provided a combination of strategic thinking and hands-on execution to give us the clarity we needed, with immediate impact and a fantastic ability to understand our challenges right from the outset. Their wide ranging experience with market research and consumer data meant that they were able to build the connections to provide us with fresh insight on complex challenges that we had been grappling with for some time." https://static1.squarespace.com/static/5ae83ade5ffd20e928ebcee2/t/5b17e0d3575d1f3cab5dd4ca/1634730602485/WD40com.png services - Paul Gill, Manager Brand Development EIMEA, WD-40 Company I have worked with Lucidity Research since 2014, and the value provided has been immense. Lucidity provides a fresh take on what to do and how to do it, to get us to where we need to go – and has raised standards with all agency partners we work with. We now run all major insight projects with Lucidity at the helm, to make sure we get the right design and right agency or agencies to answer our burning business questions, but also at the right price. https://static1.squarespace.com/static/5ae83ade5ffd20e928ebcee2/t/617003f095a925602265f26b/1527674985056/GfKlogo.png services - Anti Antono, Global Product Director, GfK I have learned so much from working with Cristín, how to deliver to really high client expectations, how to adapt my style to engage more effectively with clients as well as the team I lead, whilst also recognising and really playing to my own unique strengths https://static1.squarespace.com/static/5ae83ade5ffd20e928ebcee2/t/617003f095a925602265f268/1528291399547/nielsenlogo.png services - Klaas Louis Springer, Retail Services Director Benelux, Nielsen The global team really enjoyed enjoyed the consultative and communication skills training Cristín developed for our Nielsen RB team – a new way of thinking and really engaging clients, via insight. Inspirational and empowering stuff https://static1.squarespace.com/static/5ae83ade5ffd20e928ebcee2/t/616ff69d39467a7a95860eb1/1527618951603/GfKlogo.png services - Ben Walton, Global Head of Consumer Insights, GfK We have worked with Lucidity for over two years, with strong results. They provide a clear ‘voice of the client’ for our product teams, challenging and supporting us to innovate more effectively to meet what clients need today… and tomorrow. They have opened doors for us with major new clients, by expertly understanding the client need and matching this to the best of GfK. Lucidity are truly committed to our success and that of our clients, happy to roll their sleeves up to get things done, continuously aiming to delight clients and inspiring our teams to do the same https://static1.squarespace.com/static/5ae83ade5ffd20e928ebcee2/t/616ff69c39467a7a95860eae/1528286153149/Unileverlogo.png services - Jennifer Whyte, Global CMI Director, Deodorant Category, Unilever "I applaud GfK for engaging an expert consultant to support them, as they innovate in new areas. Cristin at Lucidity has played a key role in GfK delivering a fantastic, innovative solution to our category, that has step changed the impact of our Habits & Experiences study within our Marketing, and R&D teams, as a global platform for brand positioning, category development and NPD." https://static1.squarespace.com/static/5ae83ade5ffd20e928ebcee2/t/5b17e03e2b6a28368200b31e/1634730992286/nielsenlogo.png services - Klaas Louis Springer, Retail Services Director Benelux, Nielsen The global team really enjoyed enjoyed the consultative and communication skills training Cristín developed for our Nielsen RB team – a new way of thinking and really engaging clients, via insight. Inspirational and empowering stuff https://static1.squarespace.com/static/5ae83ade5ffd20e928ebcee2/t/5b0e785d562fa77adffda6a6/1634730992289/GfKlogo.png services - Anti Antono, Global Product Director, GfK I have learned so much from working with Cristín, how to deliver to really high client expectations, how to adapt my style to engage more effectively with clients as well as the team I lead, whilst also recognising and really playing to my own unique strengths https://static1.squarespace.com/static/5ae83ade5ffd20e928ebcee2/t/6170026af2d8592960aafef7/1528291547114/WD40com.png services - Paul Gill, Manager Brand Development EIMEA, WD-40 Company I have worked with Lucidity Research since 2014, and the value provided has been immense. Lucidity provides a fresh take on what to do and how to do it, to get us to where we need to go – and has raised standards with all agency partners we work with. We now run all major insight projects with Lucidity at the helm, to make sure we get the right design and right agency or agencies to answer our burning business questions, but also at the right price. https://static1.squarespace.com/static/5ae83ade5ffd20e928ebcee2/t/5b17e0af352f53e777dae86a/1634728799919/WD40com.png services - David Whittome, Marketing Director, UK, Benelux and Ireland, WD-40 Company “Our category is quite a challenge to size, as our product is pretty much sold everywhere – how do you size ‘everywhere’?! We worked in close partnership with Lucidity to address this challenge. Together we scoped out the various possible data sources we could draw on, to get a sense of the relative size of different parts of our category and the wider market we operate within. Lucidity then dug in deep to the data sets, creating connections and building three different versions of our category size, based on various types of data we had available. We worked together to fine tune inputs and assumptions. Once we got to a reasonably consistent result across methodologies, we started to feel real confidence in the sizing estimate and were able to use this to prioritise target segments to deliver our ambitious growth strategy. Cristín and Pete at Lucidity are great partners for this type of work – they brought innovative thinking, deep data expertise and a really collaborative mindset to the process. Plus they managed to make a seriously data-heavy project fun to work on!” https://static1.squarespace.com/static/5ae83ade5ffd20e928ebcee2/t/5b3f47cc70a6adf4a5a2a403/1634728799914/RBlogo.png services - Alex Peters, Global Consumer and Data Insights Lead, Reckitt Benckiser "Lucidity came into our business during a major change period, where we were struggling to progress our understanding on some critical business issues that were fundamental to our strategy. They provided a combination of strategic thinking and hands-on execution to give us the clarity we needed, with immediate impact and a fantastic ability to understand our challenges right from the outset. Their wide ranging experience with market research and consumer data meant that they were able to build the connections to provide us with fresh insight on complex challenges that we had been grappling with for some time." https://static1.squarespace.com/static/5ae83ade5ffd20e928ebcee2/t/5b0dc0e6aa4a99a3bec773a7/1527672622828/david-becker-676986-unsplash.jpg services https://static1.squarespace.com/static/5ae83ade5ffd20e928ebcee2/t/5b0ec724562fa77adf09f85c/1528103418904/efe-kurnaz-315384-unsplash.jpg services https://static1.squarespace.com/static/5ae83ade5ffd20e928ebcee2/t/5b0ed0d0758d4689508d54b6/1634730992281/annie-spratt-126903-unsplash.jpg services https://static1.squarespace.com/static/5ae83ade5ffd20e928ebcee2/t/5b0ed206562fa77adf0c5c2b/1634730602480/rawpixel-652643-unsplash.jpg services https://static1.squarespace.com/static/5ae83ade5ffd20e928ebcee2/t/5b180454562fa7eacb33a0bb/1528300643668/willian-justen-de-vasconcellos-550613-unsplash.jpg services https://static1.squarespace.com/static/5ae83ade5ffd20e928ebcee2/t/616ff69c39467a7a95860ea9/1527672622828/david-becker-676986-unsplash.jpg services https://static1.squarespace.com/static/5ae83ade5ffd20e928ebcee2/t/616ffb5fdda4c53a58c44b9d/1528103418904/efe-kurnaz-315384-unsplash.jpg services https://static1.squarespace.com/static/5ae83ade5ffd20e928ebcee2/t/6170026af2d8592960aafef4/1527697933797/rawpixel-652643-unsplash.jpg services https://static1.squarespace.com/static/5ae83ade5ffd20e928ebcee2/t/617003f095a925602265f265/1527796378545/annie-spratt-126903-unsplash.jpg services